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Turning Passion into Profit: Exploring the Liquid Soap-Making Business in Nigeria

The liquid soap segment presents lucrative opportunities for new and existing manufacturers in Nigeria owing to growing hygiene awareness and demand for locally-made bathing products. In this article, we explore how small businesses and entrepreneurs can venture into commercial liquid soap production by leveraging science-backed formulation, quality ingredients and strategic branding.

The article covers key steps for making liquid soap at home using basic equipment, understanding ingredients and chemistry, quality control, packaging ideas, licensing requirements and tips for pricing and marketing your brand. Read on to gain insights into starting a profitable liquid soap-making enterprise in Nigeria.

Overview of the Liquid Soap Market in Nigeria

The market for liquid soaps, hand washes and bathing products in Nigeria stands at an estimated ₦200 billion. Market research shows that liquid soap makes up around 15% of the overall soap market share. Bar soaps still dominate, but demand for liquid variants is rising fast driven by greater health consciousness and living standards.

More international brands like Dettol and Premier have launched liquid soap lines catering to this demand. Yet imported liquid soaps remain expensive for many. This creates opportunities for local producers to provide quality affordable alternatives. Small businesses can tap into the huge market potential benefiting from consumer acceptance of made-in-Nigeria goods.

Key Benefits of Liquid Soap

Liquid soap offers key advantages making it preferred by many over bar soap:

  • Convenience – Easy and fast to apply given its liquid form requiring no lathering
  • Hygienic – Contained in dispensers eliminating bacteria from handling used bars
  • Ideal for Sensitive Skin – Often has moisturizers. Does not dry out the skin as much as bar soap
  • Variety – Can produce ranges with different fragrances, oils and properties
  • Ease of Use – Can directly apply on loofahs, sponges or body parts with no mess or slime

Nigerians are appreciating these benefits, fuelling substitution of bars with liquid soap. There is also pride associated with buying locally made products over imported ones. These trends provide the perfect environment for new made in Nigeria liquid soap brands.

Is Liquid Soap Making Profitable in Nigeria?

The profit margins offered by commercial liquid soap making are encouraging, ranging from 30% to over 100% depending on recipe costs, production scale and brand equity. Profitability further rises if you use your own manufactured base ingredients. Returns also improve via larger batch sizes.

Selling wholesale to distributors, retail chains or institutions can boost revenues but lowers margins. Going direct-to-consumer and selling branded products at premium prices optimizes profits.

Larger producers with integrated operations enjoy significant economies of scale. But even small businesses with some startup capital, the right process know-how and quality branding can sustain liquid soap production profitably.

Steps for Making Liquid Soap from Home

While commercial manufacture involves precise processes, those starting out can make liquid soap at home with basic equipment and ingredients to understand the methodology before scaling up production.

Here is an overview of steps to follow to make a simple liquid soap from home:

Step 1) Prepare the Lye Solution

Also called the alkali solution, this provides the cleaning properties by saponifying oils. To prepare:

  • Wear protective clothing and gloves as lye is corrosive
  • In a heat-safe container, mix caustic soda lye with distilled water as per the recipe
  • Stir gently until fully dissolved. Allow to cool to room temperature

Step 2) Melt and Combine Oils

Liquid soap primarily contains a mix of oils that react with lye. Commonly used oils include:

  • Olive oil
  • Coconut oil
  • Palm oil
  • Castor oil
  • Shea butter

Melt the oils together in a stainless steel pot on low heat. Turn off heat and set aside once melted.

Step 3) Mix Lye and Oils

With safety gear on, and ensuring the lye solution has cooled down, slowly add it to the oils while stirring continuously to combine. Use a stick blender for faster emulsification.

Step 4) Cooking Phase

Cook the mixture on low heat, stirring frequently. It will thicken slowly into a gel-like consistency. This may take 30-60 minutes. Remove from heat once trace is achieved.

Step 5) Neutralize and Thicken

Add citric acid or borax solution a little at a time to neutralize any remaining lye and thicken the liquid soap to the desired consistency.

Step 6) Add Fragrance and Dye

At the thick trace stage, you can add essential oils for fragrance and soap dyes if desired. Stir well to incorporate fully.

Step 7) Dilute and Bottle

Dilute the soap paste by slowly adding warm distilled water until the desired viscosity is reached. Transfer to bottles or dispensers.

Leave bottles open overnight to allow any remaining moisture evaporation. Your liquid soap is ready once hardened and gel-like. Follow exact recipes and handle lye carefully.

Understanding Liquid Soap Ingredients

The key components that make up liquid soap include:


Oils like coconut, palm, olive, aloe vera and castor form the primary base of liquid soap recipes. They react with lye to form soap through saponification. Oils provide cleansing properties, bubbles and moisturization. Using the right blends and proportions is key to a mild, gentle soap.

Caustic Soda Lye

A strong alkaline compound like caustic soda or potassium hydroxide is the main active ingredient that causes saponification. It converts oils into soap and provides cleaning power by breaking down oil and grease. Must be handled carefully given its corrosive nature.

Distilled Water

Added to the lye to produce the alkali solution that reacts with oils during saponification. Soft or distilled water works best as hard water affects lathering.

Fragrance Oils

Added for scent. Essential oils or synthetic fragrances compatible with the alkaline soap base must be used so the fragrance holds up through the process.


Ingredients like salt, sugars, citric acid and borax help adjust the viscosity and thickness of the liquid soap to achieve the desired flow and texture.


Preservatives like potassium sorbate prevent microbial growth and spoilage given the water content, keeping liquid soap stable.

Dyes and Pigments

Optional cosmetic ingredients to add colour to liquid soap. Must be alkali-stable.

The specifics of the oils used and their ratios in the soap recipe determine the final product properties.

Equipment Needed for Soap Making

Liquid soap can be produced at any scale ranging from home kitchens to large factories. Here is an overview of the key equipment involved:

Safety Gear

  • Goggles, gloves and mask – For protection when handling lye


  • Digital scale – For accurately measuring out ingredients


  • Stainless steel pots – For heating and mixing ingredients
  • Stick blender – For quick, consistent emulsifying
  • Spoons and spatulas – For stirring and mixing


  • Jars, dispensers and bottles – For packaging finished product
  • Funnels – For transferring liquid soap into containers
  • Sealers – For sealing bottle caps or dispenser pumps


  • pH strips or meter – To test alkalinity
  • Viscometer – To evaluate viscosity
  • Refractometer – To calculate lye concentration

For commercial production, dedicated reactors, industrial mixers, fillers and lab equipment are used for large-batch manufacturing under controlled conditions.

Quality Control and Testing

Maintaining quality and consistency is crucial when making liquid soap for sale at scale. Key tests include:

Analysing Alkalinity

This involves measuring pH to ensure alkalinity falls in the ideal 9-10 range. Too low and soap won’t clean well. Too high will dry and damage skin. pH meters or strips can be used.

Evaluating Viscosity

The thickness and flow should match the type of liquid soap being made. A viscometer helps test viscosity to achieve the desired texture – thick for hand washes, thin for body wash.

Lye Concentration

This checks unreacted lye levels and is measured in percent using a refractometer. Lye should react fully during saponification. Excess lye can harm skin.

Assessing Fragrance

Smell testing ensures the correct fragrance intensity and consistency through batch. It also checks that the scent remains stable and does not fade.

Observing Texture

The liquid soap should have the right shine, opacity and silkiness. It should foam well on agitation. Absorption on skin should also be evaluated.

Through rigorous testing across production batches, you can refine recipes and processes to achieve consistent quality.

Product Packaging and Labelling

Creative packaging and branding sets successful liquid soap brands apart. Packaging should be:

  • Functional – Dispenses easily without leaks or clogs
  • Hygienic – Limits contamination. Easy to clean dispenser tip.
  • Visually Appealing – Attractive shape, graphics and label
  • Reinforces Brand – Has a consistent brand design system across products
  • Right-sized – Available in different volumes based on usage occasion

Plastic dispenser bottles are the most common packaging choice, available in sizes ranging from 100ml to 1 litre. They allow controlled dispensing and prevent spills. Dispensers sell for around ₦200-₦500 depending on size and quality.

If selling in glass bottles with screw caps, provide a separate pump dispenser. Shrink sleeves and stickers are a cost-effective branding choice. Jars also work for thick liquid soaps.

Product labelling should clearly display:

  • Brand name and logo
  • Product description
  • Volume or weight
  • Usage instructions
  • Ingredient list
  • Manufacturer details and address
  • Expiry date or period after opening
  • NAFDAC registration number

How to Start Liquid Soap Production in Nigeria

To start your own liquid soap manufacturing business in Nigeria, here are some key steps:

Conduct Market Research

Assess demand trends, competitors, and customer preferences to shape your business strategy and product positioning.

Create Business and Financial Plans

Develop detailed plans for startup and operating costs, sales projections, pricing strategy, and funding requirements. This will guide investment decisions.

Learn Production Best Practices

Study soap making extensively through research, training courses and trial batches. Master recipes, methodology, equipment and quality control.

Source Quality Ingredients

Find reliable local suppliers for oils, thickening agents, lye, preservatives, fragrances etc. Run tests to ensure purity.

Obtain Necessary Equipment

Buy necessary equipment for production activities. Leasing factories can reduce initial capital outlays.

Design Branding and Packaging

Create brand name, label designs, packaging, logo and digital presence to make your product stand out.

Sort Licensing and Registration

Register your company with CAC. Obtain NAFDAC license. Comply with standards and regulations before selling.

Start Small and Test Market

Launch your liquid soap brand on a small scale through local retail stores, pharmacies, and online channels. Seek feedback from early customers before scaling up.

With strategic planning and effective market entry, your homemade liquid soaps can evolve into a successful commercial brand made in Nigeria!

Pricing and Marketing Your Liquid Soap

The selling price for your liquid soap products will majorly depend on:

  • Cost of Ingredients – Varies based on oils used and suppliers
  • Packaging – Dispensers and labelling costs
  • Brand Positioning – Premium vs. mass market
  • Sales Channel – Retail margins if selling through stores
  • Volume – Bulk wholesale prices will be lower

Most local liquid soap brands in Nigeria sell within the ₦200 to ₦1000 price range at retail for product volumes between 150ml to 500ml.

Drive sales through smart marketing:

  • Sell Your Brand Story – Emphasize your local roots, founder’s journey, quality etc.
  • Boost Online Presence – Leverage social media and e-commerce websites to reach more customers
  • Offer Product Sampling – Free samples or trial sizes engage customers to try your liquid soap
  • Run Discounts and Promotions – Occasional price drops, bundles with other products etc.
  • Build Relationships – Foster partnerships with retailers, hotels, institutions etc. as sales channels
  • Create Loyalty – Encourage repeat purchases through loyalty programs, subscriber plans etc.

As a proudly made-in-Nigeria brand, integrating your liquid soap into the everyday routines of local consumers by making it affordable and readily available is key to growing sustainable revenues.

Common Mistakes to Avoid

Some common mistakes that new entrants should avoid include:

  • Insufficient Safety Precautions – Take the utmost care when handling caustic soda lye to prevent accidents and injuries.
  • Choosing Cheap Ingredients – Don’t compromise on ingredient quality as it impacts finished product quality.
  • No NAFDAC Approval – Ensure licensing and registration to operate legally in the regulated Nigerian market.
  • Copying Recipes – Tweaking recipes to make your own formulations gives an advantage over copying others.
  • Minimal Market Research – Analyse consumer needs, purchasing factors and price sensitivity before determining pricing strategy and production costs.
  • Poor Packaging – Pick functional, safe and appealing packaging that aligns with your brand identity.
  • Ignoring Standards – Maintain safety, labelling and quality benchmarks stipulated by NAFDAC to build consumer trust.

The Growth Potential Ahead

From import substitution benefits to growing “Buy Nigeria” sentiment, the local liquid soap manufacturing industry enjoys strong tailwinds. With the right branding, pricing and quality, made-in-Nigeria liquid soap brands can gain significant market share given the huge size of the overall bathing soap industry.

Entrepreneurial drive and access to information are enabling small businesses to tap into this potential. Using locally sourced oils and fragrances also boosts appeal. As more firms imbibe global best practices around safety, production techniques and branding, the Made in Nigeria story will get stronger within the competitive toiletries sector.

The market entry opportunities are clearly encouraging. Homegrown liquid soap brands ready to make well-formulated, affordable products adhering to standards will be best positioned to turn this zeal into successful enterprises.


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