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MTV Base Champions African Music at Africa Creative Market’s ‘Music Day’

In a significant move to boost the African music industry, MTV Base, the renowned pop culture and entertainment brand, has announced its support for the upcoming Africa Creative Market (ACM) event. The brand will sponsor the ‘Music Day’ segment, scheduled for Friday in Lagos, Nigeria.

Key Highlights:

  • MTV Base to sponsor ‘Music Day’ at the Africa Creative Market
  • Event to feature panel discussions on global reach strategies for African music
  • Topics include international market penetration, innovative production techniques, and industry navigation.
  • Experts to share insights on leveraging social media and digital platforms for global success
  • Discussion on music sampling to address legal and creative aspects

MTV Base’s involvement aims to facilitate crucial conversations about advancing African music on the global stage. The event will bring together industry professionals, artists, and music enthusiasts for a day of learning and networking.

Global Reach Strategies

A highlight of the event will be the panel discussion titled “Beyond Borders: Building Global Audiences for African Music.” This session will feature industry experts sharing strategies to help African artists break through international barriers. Panellists will offer valuable insights on:

  • Leveraging social media for global reach
  • Forming strategic global partnerships
  • Utilising digital platforms to elevate African music worldwide

Innovative Production Techniques

Another key panel, “The Art of Sampling: How It Works and When Does It Become Theft?” will delve into the nuances of music sampling. This discussion will:

  • Explore the legal and creative aspects of sampling.
  • Address the fine line between musical inspiration and copyright infringement.
  • Provide guidance for artists on ethical sampling practices.

Busola Komolafe, Senior Channels Manager at Paramount Africa, emphasised MTV Base’s commitment to shaping the future of African music. “The ACM is the perfect platform to address the challenges and seize the opportunities that will drive African music’s global influence,” Komolafe stated.

Yetty Ogunnubi, ACM Communications Director, praised MTV Base’s involvement, noting that the discussions will provide invaluable guidance for artists and industry professionals looking to expand their global reach.

The Africa Creative Market event promises to be a pivotal gathering for the African music industry, offering insights, strategies, and networking opportunities to propel African music onto the world stage.

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