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Ecobank Nigeria Partners to Launch +234 Art Fair, Highlighting Potential of Creative Industry

Ecobank Nigeria, the nation’s leading pan-African bank, has announced a new initiative designed to bolster the Nigerian creative industry. The bank is partnering with the African Finance Corporation (AFC) and Soto Gallery to present the +234 Art Fair, a ten-day exhibition showcasing the works of emerging Nigerian artists.

Empowering Young Talent

The +234 Art Fair, opening today, March 22nd, places a particular focus on young, “un-galleried” artists. This curated platform aims to provide them with exposure, professional development opportunities, and a chance to contribute to the country’s economic growth.

Economic Potential of Creative Industries

Speaking at the launch, Ecobank Nigeria’s Managing Director, Bolaji Lawal, emphasized the significant economic potential of the creative sector. He stated, “The creative industry can be a powerful driver of economic turnaround for Nigeria. By fostering the talent of our young artists, we can cultivate a generation of dollar-earning international contributors.”

Collaboration for Success

The +234 Art Fair reflects Ecobank Nigeria’s ongoing commitment to supporting the creative sector. The bank’s past initiatives include the Adire Lagos Experience, the Photography, Art, and Design Exhibition, and partnerships with events like “Songs & Stories” and the BellaNaija Style Summit. Ecobank has also established Ecobank EPAC Studios to provide dedicated creative workspaces.

A Platform for Growth

Mrs. Tola Akerele, founder of Soto Gallery and curator of the +234 Art Fair, echoed Lawal’s sentiments. She highlighted the event’s focus on professional development, stating, “This is a platform not just for exhibition, but also for workshops led by industry specialists. We are delighted to partner with Ecobank in empowering these young artists to make a significant contribution to the local and global creative economy.”

The +234 Art Fair reflects a collaborative effort between Ecobank Nigeria, the AFC, and Soto Gallery. The ten-day event features a variety of art forms, including fine art, photography, and sculpture. With its focus on both showcasing and nurturing young talent, the +234 Art Fair serves as a promising step forward for Nigeria’s creative industries.

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